BOSTON (June 25, 2025) — True Tickets, an industry-leading digital ticket delivery service for arts and cultural venues, proudly announces its new partnership with Vivo Performing Arts, a non-profit performing arts presenter who believes in the power of the arts to enrich life experiences, transform lives, and build better communities. Their acclaimed programming spans nearly 100 performances and public events each season, including a subscription series across multiple genres and venues, as well as free Arts For All! and Neighborhood Arts concerts across Greater Boston. By integrating dynamic QR Codes, mobile wallet ticket delivery, passwordless login, and venue-controlled sharing via True Tickets, Vivo Performing Arts is taking a bold step into audience-first, ethical ticketing.
Aligned closely with Vivo Performing Arts’ mission of inclusion, this partnership bridges technology and purpose to improve audience insights, increase repeat attendance at performances, and strengthen donation streams—all while safeguarding affordable ticket pricing and preventing unauthorized resales.
True Tickets offers Vivo Performing Arts the ability to precisely govern ticket sharing per performance, price type, or buyer status—ensuring programs like Take Your Seat and ArtsCard Boston reach their intended audiences securely. Every dynamic QR entry scan reinforces transparency, control, and integrity.
"As an organization committed to expanding access to the performing arts, it’s essential that our technology supports that mission,” said Courtney Burke, Chief Marketing Officer, Vivo Performing Arts. “True Tickets provides control and transparency, ensuring our performances and public events serve the people they’re meant for and welcome new patrons into the fold in a secure and seamless way."
“Revealing your shadow audience is the first step to cultivating lasting connections,” said Ken Lesnik, Head of Business Development, True Tickets. “With Vivo Performing Arts’ purpose-led ticketing, our tools become enablers—helping to preserve mission-driven programming and broaden impact through ethical ticket delivery.”
Starting the 2025/26 season, attendees at venues across Boston, Cambridge, and Groton will experience seamless mobile-wallet delivery, secure dynamic QR entry, and event reminders, as Vivo Performing Arts nurtures a more diverse, connected arts community.
About True Tickets
True Tickets is a secure contactless digital ticket service that puts venues and event organizers in control of their tickets and in communication with their true audience. Available to Tessitura Network members, True Tickets' business-to-business solution seamlessly integrates with primary ticketing systems, empowering its partners to leverage the advantages of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. For additional information, please visit True-Tickets.com or follow True Tickets on Twitter or LinkedIn.
About Vivo Performing Arts
Vivo Performing Arts was founded in 1938 by pianist and impresario Aaron Richmond. Vivo Performing Arts has been bringing the very best performers—from orchestras and chamber ensembles, vocal and piano music, to dance companies, jazz, and more—to Boston’s major concert halls for 87 years. The Vivo Performing Arts believes in the power of excellence and innovation in the performing arts to enrich life experiences, transform lives, and build better communities. Through its education initiatives, the Vivo Performing Arts seeks to build a community of Greater Boston where the performing arts are a valued, lifelong, shared experience—on stages, on streets, in neighborhoods—everywhere. celebrityseries.org
Media Inquiries:
True Tickets
Crystal Henderson, crystal@thepresshouse.com
Vivo Performing Arts
Stephanie Janes, sj@celebrityseries.org